Privacy policy

Surabhi Attire ("Surabhi Attire", "we", "us", or "our") operates the website www.surabhiattire.com and provides online clothing and related services through our website and Shopify-powered online store.

This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit our website, create an account, place an order, contact us, or otherwise interact with Surabhi Attire.

By using our website, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

We may collect information that you provide directly to us, including:

  • Full name
  • Billing and shipping address
  • Email address
  • Phone/mobile number
  • Account login information
  • Product preferences and order history
  • Information you provide when contacting customer support
  • Reviews, feedback, or other content you submit
  • Information required to process returns, refunds, or exchanges

When you make a purchase, payment information may be processed by our third-party payment providers. We generally do not store your complete debit-card, credit-card, UPI, or other payment credentials on our own servers.

We may also automatically collect certain information when you visit our website, such as:

  • IP address
  • Browser and device type
  • Operating system
  • Pages viewed
  • Referring website
  • Approximate location
  • Date and time of visits
  • Website interaction and usage information

2. How We Use Your Information

We may use your information to:

  1. Process and fulfill your orders.
  2. Deliver products to you.
  3. Process payments, refunds, returns, and exchanges.
  4. Send order confirmations and shipping updates.
  5. Provide customer support.
  6. Maintain and improve our website and services.
  7. Personalize your shopping experience.
  8. Detect and prevent fraud, abuse, and unauthorized activity.
  9. Maintain business and transaction records.
  10. Send promotional communications where permitted and where you have provided appropriate consent.
  11. Analyze website traffic and customer behavior.
  12. Comply with applicable legal, regulatory, tax, accounting, and law-enforcement requirements.

3. Cookies and Similar Technologies

Surabhi Attire and our service providers may use cookies, pixels, tags, and similar technologies.

These technologies may be used to:

  • Keep your shopping cart functioning.
  • Remember your preferences.
  • Understand how visitors use our website.
  • Improve website performance.
  • Measure advertising campaigns.
  • Provide relevant advertisements.

You may be able to control or disable cookies through your browser settings. Disabling certain cookies may affect some functionality of the website.

4. Shopify and Third-Party Service Providers

Our online store is powered by Shopify. Shopify may process information relating to your use of our store in accordance with its own privacy practices.

We may also use third-party service providers for services including:

  • Payment processing
  • Shipping and delivery
  • Order fulfillment
  • Website hosting and technology
  • Analytics
  • Marketing and advertising
  • Customer communication
  • Fraud prevention
  • Customer support

These providers may have access to personal information only to the extent reasonably necessary to perform services for us or as otherwise permitted by applicable law.

5. Payments

When you purchase products from Surabhi Attire, your payment may be processed by third-party payment providers.

Depending on the payment method you choose, your payment information may be handled by providers such as payment gateways, banks, card networks, UPI providers, or other financial service providers.

You should review the privacy policies of the payment provider used for your transaction.

6. Shipping and Delivery

To fulfill your order, we may share relevant information such as your name, phone number, and delivery address with shipping companies, courier services, logistics providers, and fulfillment partners.

This information is used to deliver your order and provide shipment-related services.

7. Marketing Communications

If you subscribe to our marketing communications, we may send you information about:

  • New products
  • Offers and discounts
  • Sales
  • Collections
  • Promotions
  • Other Surabhi Attire updates

You may unsubscribe from promotional emails by using the unsubscribe option included in the message.

Transactional communications, such as order confirmations, payment notifications, delivery updates, and important service messages, may still be sent when necessary to complete your transaction or provide our services.

8. Sharing of Personal Information

We do not sell your personal information as a standalone product.

We may share personal information when reasonably necessary with:

  • Shopify and technology providers
  • Payment processors
  • Courier and logistics companies
  • Website and hosting providers
  • Analytics providers
  • Marketing and advertising partners
  • Customer-support providers
  • Professional advisers
  • Government authorities or law-enforcement agencies where legally required

We may also disclose information when necessary to protect our legal rights, prevent fraud, investigate security incidents, enforce our terms, or protect customers and other individuals.

9. Data Security

We take reasonable technical and organizational measures to protect personal information against unauthorized access, alteration, disclosure, loss, or misuse.

However, no method of transmission over the internet or electronic storage is completely secure. Therefore, we cannot guarantee absolute security.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

  • Processing and maintaining your orders
  • Providing customer service
  • Maintaining business records
  • Resolving disputes
  • Preventing fraud
  • Complying with tax, accounting, legal, and regulatory obligations

When information is no longer required, we may delete, anonymize, or securely dispose of it, subject to applicable legal requirements.

11. Your Rights

Depending on applicable law, you may have rights concerning your personal information, including the ability to:

  • Request access to personal information we hold about you.
  • Request correction of inaccurate information.
  • Request deletion of information where legally permitted.
  • Withdraw consent where processing is based on consent.
  • Request information about how your personal information is processed.
  • Opt out of certain marketing communications.

To exercise an applicable privacy right, contact us using the details below.

We may need to verify your identity before processing certain requests.

12. Children's Privacy

Our website is not intended to knowingly collect personal information directly from children without appropriate authorization.

If you believe that a child has provided personal information to us improperly, please contact us so that we can take appropriate steps.

13. Third-Party Websites

Our website may contain links to third-party websites, services, social-media platforms, or applications.

We are not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review their privacy policies before providing personal information.

14. International Data Transfers

Some of our service providers may process information in countries other than India.

Where personal information is transferred or processed outside India, we will take reasonable steps to ensure that such processing is carried out in accordance with applicable law and appropriate safeguards.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technology, services, or applicable legal requirements.

The updated version will be posted on this page with a revised "Last updated" date.

We encourage you to review this Privacy Policy periodically.

16. Contact Us

If you have questions, concerns, or requests relating to this Privacy Policy or your personal information, please contact us:

Surabhi Attire
Website: www.surabhiattire.com
Email: contactus@surabhiattire.com
Phone: +91 9082003248
Business Address: 1406/A, JP NORTH AVIVA, VINAYNAGAR, MIRA ROAD EAST, THANE-401107

Privacy Contact:
Email: CONTACTUS@SURABHIATTIRE.COM